Why Yellow Pages, you ask?
- 87% of those surveyed have used the Yellow Pages at least once in the past year.
- Nationally, 86% of those surveyed were likely to make a purchase after referencing a print Yellow Pages.
- Among those making a purchase, 39% were new customers to the business they chose.
Yellowpage customers ...
- Have some level of college education (63%)
- Earn $60,000 or more annually (44%)
- Live in counties with a population of 150,000 or more (57%)
- Are married (66%)
- Own a home (82%)
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